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HEAD OF MARKETING
Supercharge your marketing efforts
Empower your marketing department to drive more loan applications and account openings to increase your ROI and provide a frictionless member experience.
Marketing automation on auto-pilot
Increase your marketing ROI, member experience, and net promoter scores by delivering a sleek, intuitive and robust origination process complete with retargeting campaigns across several different marketing channels to maximize your conversion rates.
"Real" Digital Experience
Connect lending products with digital account opening products so that marketing campaigns are able to fully onboard new Members. No longer feel like marketing dollars are "wasted" when Members are sent to a branch to complete their loan applications.
Automated Retargeting
Fully automate re-targeting campaigns through various channels such as text, email, and direct mail. Over 60% of loan applicants will abandon applications. Retargeting these members are crucial for improved conversion rates and driving loan growth.
Support Direct Lending
Build pre-approval campaigns, direct mail, email, and text messaging to reach members and non-members to drive higher loan volumes. All campaigns can be analyzed in your existing Google Analytics dashboard.
Analytics and Performance
Utilize conversion from the loan portal to deliver in-depth analytics on every stage of the member journey through a loan application. We can monitor exactly where your members may abandon loan apps, how many cross-sells the portal is doing for you.
Leverage Application Data
Every member who views offers in the Clutch loan application has a soft-pull of credit done. Some members still don't complete loan apps, but Clutch provides you all of this data, sortable to which members have loans at higher rates than your own.
"Our members have told us we have the easiest loan application they've ever seen."
Joy Bing, Chief Lending Officer - Jax Federal Credit Union
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